myPhotopipe.com (Pink Sheets: MPPC) is a pure-play, online digital web site that caters to high end amateur professional photographers and people that just want professional quality. It is one of the only true vertically integrated professional photographic service’s companies.
The company directly benefits from the worldwide transformation of photography from film to digital, the sharp increase in picture taking owing to digital cameras and digital cell phone cameras, and the rapidly growing online-ordering-with-home delivery segment of the digital photo processing space.
The digital professional photography space is a multi-billion dollar market. myPhotopipe clearly offers the largest menu of products and continues to look for the next main product segment in the industry on a daily basis with its innovation team.
MPPC divides its sales and marketing into several segments:
Professional Photography which has grown from less than 3,000 users to more than 24,000 (professional studios and independent photographers).
Sports and Celebrity Prints, a high volume service used by high-profile customers including The NY Giants, The Dallas Cowboys, The Atlanta Falcons, Playboy Magazine, The Cleveland Browns, High School Musical (Feld Entertainment), Turner and other sports and entertainment clients.
Corporate and Campus, which services corporate accounts such as Rosetta Stone and universities such as Emory and Georgia Tech.
Technology Services which includes Green Screen digital technologies, photo greeting cards and other user-customized digital media.
The rapid growth and near universal appeal of digital photo media has enabled the company to attract top management talent. The company’s management team is headed by former Kodak executives with extensive experience in digital media with operation directed by a 29-year industry production executive.
Management believes myPhotopipe.com is posed to become the #1 brand in high-end digital photo processing, services, and personalization technologies.
Industry
Digital photo processing has enjoyed steady growth for three consecutive years including a 6% gain for the 12 months ended 12/08.
120 million Americans now own digital cameras.
100 billion digital photos taken.
Using online services to order prints up +64%.
30 billion prints made in 2008.
MPPC is the manufacturing facility for professional photographers with the capability to transform digital images into more than 1,200 different products.
The professional photographer is a $4 billion industry purchasing more than $1.6 billion in goods. More than 80% of what they sell is a professional photographic print. myPhotopipe.com is one of the fastest growing service providers in the online photo processing space. MPPC focuses exclusively on online ordering with mail delivery, the fastest growing way of ordering and receiving prints (PMA).
Early Launch of Three Technology Platforms
MPPC
recently
MPPC
Partnership
with Proven Direct to Offer High-End Folded Greeting Cards and Photo Books
MPPC
recently announced a new partnership with Proven Direct, Inc., a back-end provider of high quality press-printed products, including folded photo greeting cards and photography books. myPhotopipe.com, Inc. will integrate Proven Direct's offerings through its existing Remote Order Entry System, thereby seamlessly offering a full portfolio of folded cards.
"Expanding our product line with this relationship will be invaluable to our fourth quarter operating results in 2009 and in future years," stated Robert E. Quick Jr., CEO of myPhotopipe.com, Inc. "We have always done well with our flat photo greeting cards, but the growth is now in the folded photo greeting cards segment. We believe our customers will love this line, allowing revenues from holiday cards to more than double 2008 levels. Proven Direct allows us to access its enormous production capacity while maintaining the level of profit margins we seek at price points that consumers demand."
The overall trend towards self-expression and personalization has turned photo greeting cards into one of the hottest segments in the multi-billion dollar greeting cards industry. Consumers may add their own photos and write their own greetings using templates provided by myPhotopipe.com. One-sided cards will flow though the Company's national lab in Atlanta, while folded and two-sided cards will flow through the Proven Direct plant. "The most amazing aspect of this relationship is that we are now able to offer new products without the slightest effect on internal production," observed Darren Schiff, COO of myPhotopipe.com, Inc. "We were able to structure this relationship so that our profit margins are right where they should be, without the time or cost of launching production in-house. I can't imagine a better scenario."
The new line of products will include folded greeting cards, personalized calendars, photo books and other press-printed products.
myPhotopipe.com Launches Technology Platforms for Retail and Commercial Users
MPPC recently announced the completion of a suite of online digital photo tools that will allow retailers and other vendors to seamlessly integrate with the Company's photo print lab and purchase print processing services.
"This is huge for us and for our customers," stated Darren Schiff, Chief Operating Officer of myPhotopipe.com, Inc. "There are hundreds of web sites and retailers that offer prints to their customers. Until now, they had few, if any, options for high quality print fulfillment and were literally forced to work with high-volume, low-end processors. That doesn't work if quality is the name of the game and better quality prints are in high demand. These companies can now access our professional lab for back-end fulfillment, using an entirely automated suite of web-based tools. They get professional prints at competitive prices and are able to seamlessly access the capabilities of a professional lab. We believe we are the first professional lab to offer this level of integration."
Schiff estimated that the Company's new Application Programming Interface ("API") will allow myPhotopipe.com to compete for the tens of millions of dollars that are currently funneled to print processors through independent front-end retailers and photo hosting sites. "Because prints are family treasures that last a lifetime, quality has become a defining feature," noted Schiff. "By writing to our API, we provide these retailers with access to high quality, professional services and the finest prints in the nation. The retailers own the customers. We handle the fulfillment. Everyone wins."
The Company's proprietary API allows myPhotopipe.com to serve as the back-end provider to any web site or retailer that offers prints to its customers. This includes fashion sites that provide composition prints for models, sites used by professional photographers to sell "event" photos, and countless others that earn revenues for the processing of digital photos into prints.
Schiff expects an incremental revenue bump from the onset, with the potential to double corporate revenues though API services. "It's all about servicing the digital age with better features and a professional back-end product," said Schiff. "We expect to announce our first customer for this service within the next few weeks."
MPPC
directly benefits from the worldwide transformation of photography from film to
digital,
the sharp increase in picture taking owing to digital cameras and digital cell phone cameras, and the rapidly growing
online ordering with home delivery segment of the digital photo processing space.
MPPC prints 100% of its photographic prints and fine art prints in its national lab. Images are never sent to contract labs. Your print comes directly from the myphotopipe.com lab in Atlanta, Georgia.
In addition, MPPC...
Hand inspects and hand packs every print it ships.
Mount, frame and gallery wrap your prints by hand. MPPC makes nothing overseas.
Always keeps it prices competitive. They have to be.
Calibrates its emulsions every time it changes a magazine so a print tomorrow looks the same as a print today.
Offers over 1,000 combinations of print sizes and surfaces.
Has six professional surfaces – Fuji Crystal Archive matte, glossy, Pearl, Kodak Endura Lustre, plus Fine Art and canvas.
Offers four finishing options, all handmade in one of its two Georgia plants – mounted on professional Gatorboard, gallery wrapped on pure southern pine, framed or plaque mounted.
